You can take an inbound approach with your own posts and updates, or take a more active approach with collaborations and leveraging sponsored posts or influencers.ĭirect messaging can be powerful too. It makes it easy to be discovered, and is still one of the most cost effective methods of reaching others. Social media can be your best friend as a lean startup or solo entrepreneur looking to test the market, gain traction, and attract investors. Think sporting events, charity fundraisers, film festival and yacht shows. To get ahead of the competition and take a more passive route, consider attending other events where your investors are likely to be. If you are operating an early stage company, you may want to consider attending any of the following events: This can be pitch nights for presenting your own opportunity and meeting active investors who are there, engaging in coding marathons, or simply getting out to organized networking functions and industry trade shows. Try to find out who is attending the event ahead of time and schedule meetings to be productive. Attending events is a great way to achieve this. Success in business and fundraising is all about visibility, getting noticed by the right investors, who you know, and who knows you. The key is finding the right match in a platform for your venture and needs, as well as being realistic about what it will take to make a campaign work. For equity crowdfunding platforms the most popular platforms are the following:Įven if you don’t use online platforms to raise all the money you want, they can be powerful for getting noticed. ![]() The major platforms run from peer-to-peer lending sites which offer business loans to donation based, debt and equity crowdfunding portals.įor donations you can try Kickstarter or Indiegogo. They have become highly popular with sophisticated and accredited individual investors, angels, and even banks and funds looking for new ways to deploy capital. The past five years have given birth to virtually countless online fundraising platforms.
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